Branding

Writer

Legislative Affairs

Marketing Review

I offer assistance in strengthening your association's: 

   

  • Foundation and infrastructure
  • Membership programs and benefits
  • Financial planning (budget, reporting, etc.)
  • Website design and maintenance
  • Print publications
  • Advertisement sales
  • Strategic plans
  • Membership communications and meetings
  • Conventions and expos
  • Organization chart and work flow
  • Bylaws
  • Policy and procedural documentation
  • Legislative and lobbying efforts
  • Legal and corporate filings
  • Employment processes


Presently, I'm the executive director for three state-wide associations. They're each governed by a volunteer-based Board of Directors.


Technical training, leadership training, strategic planning, marketing assistance, and even actual management of non-profit organizations ~ I have met the challenges of small associations.

Copyright ©2017 Mary Arlington, Consultant, MMCC, Inc. . All rights reserved. 

This is a great way to produce eye-opening revelations & ah ha moments. The routine of daily life can cause one to not notice inefficiencies or to not be aware of effective tools. 

Observer of Ops

Grant Writer

Coach

​Technology 

Consultant​​  <>  Writer  <>  Trainer 

Branding is an aspect of very important aspect of marketing. Branding identifies and differentiates your business or product across all platforms of presentation. 

Some issues need to move up the chain. I have visited with legislators in Washington D.C. and several state capitals, and I have written many letters on behalf of businesses and individuals. 

I have a very high success rate with planning, writing, attaining, and managing grant programs.

A review of your current marketing practices can reveal ideas for innovative changes to fulfill your goals and achieve greater success.

Analyzing your website, print ads, social media, search engine ranking, and your product packaging (to name a few) is one step toward improved customer service, increased sales, and motivating staff.

Writing services include social media, blog & newsletter content, employee handbooks, operational manuals, and emergency procedures, to name a few. 


Technology tools streamline operations, reduce costs and manage assets, yet choosing & implementing them can be mind-boggling. I offer advisory services on front desk & property management, revenue / yield management, customer relationship management (CRM), social media monitoring tools, marketing platforms, software integration processes, regulatory compliance, (PCI, data security), and project management.

Coaching works well for individuals and small groups who are striving to change old habits, create new ones, strengthen their image, and/or learn new methods. 

I am passionate about helping owners and managers of small businesses and leaders of non-profit organizations. They sometimes need guidance, training, or new eyes to help them see their world more clearly. 

Association Management

Branding